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Generative AI in Accounting: Study Finds 21% More Billable Hours, Faster Month-End Close

For years, generative AI in accounting has been debated as a potential driver of efficiency. Advocates pointed to opportunities for faster closes, streamlined reconciliations, and automated...

SMAART Company
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September 29, 2025
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4 min read
Generative AI in Accounting: Study Finds 21% More Billable Hours, Faster Month-End Close

For years, generative AI in accounting has been debated as a potential driver of efficiency. Advocates pointed to opportunities for faster closes, streamlined reconciliations, and automated drafting of client communications. Skeptics countered with questions about data security, accuracy, and the limits of machine learning in a profession built on trust.

A new peer-reviewed study provides evidence that AI is delivering measurable results. Published on SSRN in 2025, the research documents productivity gains among accountants who have integrated generative AI into their workflows. The findings are notable: firms using AI reported 21% more billable hours and closed their books 7.5 days faster on average than peers who had not adopted AI.

The data suggests that generative AI in accounting workflows is moving beyond experimentation and into mainstream practice, with implications for firms of all sizes.

Study Overview: Measuring Generative AI in Accounting

The study, Calculating AI’s Impact on CPAs, analyzed firms ranging from solo practitioners to large multi-office practices. Researchers compared performance indicators between professionals using generative AI tools and those who relied exclusively on traditional methods.

Generative AI, defined here as systems capable of producing text, drafting documents, and supporting data analysis in response to natural-language prompts, was measured not for novelty but for outcomes: speed, productivity, and client service.

Productivity Gains: Generative AI in Accounting Boosts Billable Hours

The most striking findings centered on two metrics: billable hours and month-end close timelines.

  • Billable hours: Accountants incorporating generative AI reported a 21% increase compared to non-adopters.
  • Month-end close: AI adopters closed books 7.5 days earlier on average.
  • Client satisfaction: Firms using AI reported stronger client relationships, citing faster turnaround and clearer reporting as benefits.

These measurable gains reinforce the case that AI productivity for CPAs is no longer hypothetical but documented.

Firm Size: AI Adoption Across Accounting Practices

Efficiency gains were not confined to large firms with extensive resources. Solo practitioners, mid-size practices, and larger firms all saw measurable benefits from generative AI in accounting workflows.

  • Solo CPAs: AI served as a “force multiplier,” handling routine drafting tasks.
  • Mid-size firms: Reported smoother internal coordination and standardized client communications.
  • Large firms: Leveraged AI at scale, improving repetitive processes across departments.

This consistency suggests that AI adoption in accounting provides benefits regardless of firm size.

Practical Use Cases: Where Accountants Apply Generative AI

The study highlighted specific accounting tasks where generative AI in accounting proved most effective:

  • Drafting memos and client letters.
  • Supporting reconciliations.
  • Accelerating initial tax preparation.
  • Automating client communications.

These applications reduce repetitive drafting and accelerate movement from preparation to professional judgment.

Client Impact: Faster Reporting and Stronger Trust

Closing books earlier provides timelier financial data, enabling quicker decisions by business leaders. More billable hours expand firms’ capacity for advisory services.

The study noted that AI-enabled accountants reported higher satisfaction scores from clients who valued speed, clarity, and responsiveness — critical measures in a profession built on trust.

Workforce Considerations: AI as Support, Not Replacement

Generative AI is not eliminating accountants; it is reallocating their time. Professionals remain responsible for oversight, interpretation, and decision-making. AI’s contribution lies in accelerating repetitive or time-intensive tasks.

This shift may help reduce burnout and increase engagement among staff, while enabling firms to retain talent by allowing professionals to focus on higher-value advisory work.

Adoption Challenges in Generative AI for Accounting

Despite the benefits, barriers remain:

  • Data security and client confidentiality.
  • Accuracy and oversight of AI-generated outputs.
  • Integration with accounting software and compliance protocols.
  • Training and firm culture adjustments.

Adoption of AI in finance and accounting requires governance, planning, and clear oversight.

Looking Forward: AI as a Competitive Differentiator

The broader trend indicated by the study is one of normalization. What began as isolated experiments is becoming an operational standard. Firms that close books faster, generate more billable hours, and enhance client communication will likely gain a competitive advantage.

As adoption grows, standard-setters and regulators may issue additional guidance on appropriate use, reinforcing the need for responsible integration.

Conclusion: Generative AI in Accounting Is Delivering Results

The study provides measurable evidence that generative AI in accounting is delivering results today. Firms adopting AI tools are logging more billable hours, closing books more quickly, and reporting higher levels of client satisfaction.

While challenges remain, the consistency of outcomes suggests that AI is no longer peripheral but a practical part of accounting workflows. For many professionals, the pressing question is no longer whether to adopt AI, but how to implement it effectively and responsibly.

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